![]() In Part 2, Zuboff analyzes surveillance capitalism’s present operations. Surveillance capitalism fortified its growth by establishing close ties to the government, lobbying Congress and creating relationships with US presidents to shield itself from federal regulation. Zuboff identifies the collision of second modernity’s individualism and neoliberalism as a key moment in history that ruptured society, triggering a phase of socio-political turmoil that allowed for surveillance capitalists to enter the stage and exploit modern citizens’ vulnerabilities for their own gain. Part 1 of The Age of Surveillance Capitalism looks at specific historical, political, and economic circumstances that led to the rise of surveillance capitalism. The author argues that surveillance capitalism’s secret exploitation of the mass public is a dire threat to the future of democratic society, threatening the very idea of free will. These products are sold on behavioral futures markets to buyers who wish to know and influence people’s future behaviors. In her introduction, Zuboff defines surveillance capitalism as a process whereby technology firms collect data on lived human experience to create prediction products. ![]() Please note that this study guide uses the first edition eBook and citation pages may vary from print editions. ![]()
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